To reflect a renewed focus on patient care and our role as a guiding light on all patients’ fertility journeys, we are announcing a new name: Illume Fertility. Read on to learn what's changing, what's staying the same and why we've chosen to rebrand RMA of Connecticut!
First, a little history: RMA of Connecticut was founded back in 2002, and has since grown into a well-respected leader in the fertility space. Now with five locations, eight physicians, a unique Integrated Fertility and Wellness program, and a state-of-the-art IVF laboratory and on-site surgical suite, we have been able to provide exceptional fertility care to thousands of patients over the years.
The new name, “Illume Fertility,” reflects our practice's commitment to exceptional patient experience, quality care and guidance, and the expertise of its board-certified medical doctors to help patients achieve their fertility and family-building goals.
“We have chosen to change our name to ‘Illume Fertility’ to reflect our unique level of services and the patients we serve,” said Dr. Mark Leondires, Founder, Medical Director and Partner in Illume Fertility and Gay Parents To Be®. “The name ‘Illume’ represents our role as a guide on our patients’ unique fertility journeys, to illuminate the path forward and help them find success.”
While Illume Fertility’s team of eight physicians will continue to provide the same high-quality, compassionate fertility and family-building care, the patient experience at Illume Fertility has been reimagined.
We will be launching a brand new website, expected in May 2022, with a wealth of resources for each unique patient journey, including a modernized patient portal that will allow easier access to medical records, treatment plans, and Care Team communication, plus a newly formed Patient Experience Team dedicated to advocating for patients in treatment.
With these unique enhancements, we are committed to continuing to evolve and grow with our patients' needs.
“Above all else, our patients feel safe, supported, informed, and engaged throughout their treatment journey with Illume Fertility,” said Dr. Spencer Richlin, Partner and Surgical Director of Illume Fertility. “We will continue to deliver the same high-quality care our patients have come to expect, with some added improvements reflective of our new name.”
The core mission of RMA of Connecticut and Illume Fertility are the same: to provide exceptional fertility and family-building care to all. This is simply the next step in our evolution as a practice, and one we're very excited about!
Most importantly, your patient experience at Illume Fertility will feel largely the same as you're used to, with your physician and Care Team remaining in place. There will be no disruptions to your care during this transition.
Here's what won't be changing:
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In the coming weeks and months, more of the Illume Fertility brand will be revealed - we can't wait to show you what we've been working on! You'll start to notice the Illume Fertility name on paperwork you receive from us, and starting in March, you'll get to see a reveal of our brand new logo, color palette and other fun elements.
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We hope you’re just as excited about this news as we are. This evolution to Illume Fertility is the next step in RMA of Connecticut’s story, and we’re so glad you’re along for the ride.
Thank you for continuing to entrust us with your care. We can't wait to share more soon!